Our Services Made Simple
Whether you are involved with mainstream media or smaller regional media platforms, the digital era has impacted both offering new potential for efficiency and profitability.
In the corporate world, music makers are now harnessing the systems that can get them in front of over 100 million people. At a community level, local platforms can speak to community groups from other parts of the world, swap social impact methods and models and monitize their access to communities in way that the BBC and CNN cannot.
We will work with you and custom build a media model that will suit your agenda and create a report that outlines what you need to do to harness the potential of the new media landscape.
From book to hands on assistance
The Direct To Fanbase Revolution (published in 2012) looked at how those in the entertainment and advertising industry could collaborate to reach millions of fans. We have seen rockband Coldplay use their status to bring 100 million social media followers to Oxfam for their GROW campaign in 2012 and more collaborations like this are possible.
City By City - In the old era of mass media, and before the development of television, the city to city method of mass promotion was the model. In today's world, the city to city model can be global, if an underlying concept has a city to city application. In other words, an idea that works in City A, can work in City B, F, X and Z until it circles the globe. We look to shape a concept that you can use around the globe
In our Industry Brochures section, you can see a number of services that we offer, some are niche industry service, others are bespoke One On One. If however, you go to The Black Swan Experiment Documentary Series, we can take the case histories that are part of the research and present them as workshops for any group or organisation that wishes to use the models. In the past, the way a political organisation, Fortune 500 Company or rock star would engage with a target audience would be to "advertise."
Today however, as advertising has become less effective, systems like Cambridge Analytical
are used by some to data mine and manipulate instead of simply engaging in authentic communication.
If we look at The Lost Prophets/Ian Watkins and Harvey Weinstein to give us case in points, it is now impossible for these individuals to operate with social media because the public on mass will shun them. In contrast, the individuals featured in the Black Swan Series under the media formats available in the digital world give us the potential to reach other communities. Forget the idea of "markets," here's why.
In the era of Live AID, Bob Geldof became the people's hero . In the world of marketing, all communication is one way because the intention is to try and convince to buy or donate. As you can see from the Faux Magazine covers, each one may or may not convince you to buy for different reasons.
If however you were given something of value FOR FREE (using the Freemium Model) and what you were given could be used to reduce inner city poverty (Census 2011 37%), get you a job
or be used by people in
In our Industry Brochures section, you can see a number of services that we offer, some are niche industry service, others are bespoke One On One. If however, you go to The Black Swan Experiment Documentary Series, we can take the case histories that are part of the research and present them as workshops for any group or organisation that wishes to use the models. In the past, the way a political organisation,