The Royals In The Digital Age
In the last 15 years the evolving digital landscape has given all people the
potential to be in front of multiple millions of people. However in the case of The Royal Family, the dynamics of the new media landscape gives The Royal a set of platforms that move us beyond the umbrella of celebrity.
Prince Harry is known all over the world but his platform is very different to Rihanna, who is the first artist to have 2 billion streams of her music.
With the population of the United Kingdom and the Commonwealth, The Royals have reasons to be in front of over 2 billion people around the world.
As representatives of the crown, the currency to being front of millions of people has nothing to do with being known for trade and industry, achievements in athletics, the arts or music and film.
With an international legacy involvement in social good causes, the way organisations that benefit from Royal Patrons
The $1 trillion a year that has been rewiring the planet since 1989 has put in place a set of media dynamics